While it might seem nice to have an email list of many thousands of people, what you actually want is an email list full of ideal visitors and guests – people who are likely to book with your tourism business for the first time or a return visit.

The goal is to build a list of subscribers who are excited about what you offer and ready to book. That’s why a smaller, interested list can be far more valuable than a large, disengaged one.

Here are some ways to grow your subscriber list with engaged visitors:

1. Offer a sign-up incentive
This could be a special discount for new subscribers, such as a percentage off their first booking or visit. You could offer a free downloadable resource, such as a travel guide or checklist, in exchange for their email address. Or you could promote exclusive upgrades or perks that are available only to subscribers, like early access to new tours or special event invites.

2. Make your sign-up form visible
Put your sign-up form somewhere prominent on your website. That could be in the header, the footer, or as a pop-up that appears at the right time. Keep the form simple and easy to complete. All you really need is their first name and email. Asking for too many details can be a barrier for people to sign-up.

3. Promote on social media
Regularly promote your sign-up offer in your social media content. Highlight the benefits of subscribing and share a direct link to the sign-up form. You could also consider using social media ads to reach a broader audience and attract new subscribers with your offer.

4. Utilise booking confirmation emails
Include a call-to-action in your booking confirmation emails encouraging visitors to subscribe to your newsletter for updates, tips, and exclusive offers.

5. Leverage content marketing
You can use your blog to attract visitors and include sign-up forms within your blog content. Or, if you ever write guest posts for travel blogs or industry websites, you can include a link to your sign-up page at the end of each article.

6. Host a contest or giveaway
Running contests or giveaways that require an email subscription to enter can attract lots of new subscribers. Just make sure the prize is appealing to your target audience!

7. Collaborate with partners
Are there any joint venture opportunities in your area? Partnering with complementary businesses is a great way to co-promote each other’s email lists. For example, a local restaurant might share your sign-up link with their customers, and you can do the same for them.

8. Networking and events
You can collect new email addresses at industry events, trade shows, and local community events by offering a sign-up incentive on the spot. You could also host online or in-person events and encourage participants to subscribe to your email list for follow-up materials and future event notifications.

9. Referral program
Why not harness the power of word-of-mouth! Create an incentivised referral program where current subscribers can refer friends and family in exchange for rewards or discounts. 

Growing your email subscriber list doesn’t have to be daunting. Although building your list with past and potential visitors takes time and effort, it’s well worth the investment.

With these strategies, you can attract engaged and interested subscribers who are more likely to become loyal customers. The key is to offer real value, make it easy for people to sign up, and continually nurture your relationship with them. 

Start putting these tips into practice today, and watch your email list – and your business – grow.