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Write The Island

No way! That’s the beauty of combining your own brand voice and writing style with templates that provide prompts with plenty of scope.

So, even two people from the exact same type of business would end up with a different email or blog from the same template. You can manipulate the prompts as much as you’d like to make sure the copy sounds like you, while still prioritising strategy and conversions.

Content marketing is a mighty beast! Social media plays a crucial role in your content strategy, but it relies on two factors out of your control. Firstly, are potential visitors spending time on the same platform as you? And secondly, is the algorithm showing enough of your posts to them? This is why the best marketing strategy complements your social media presence with other lines of online communication with your audience, such as email marketing and regular blog posts.

AI writing tools are great and can really help when you’re feeling stuck, but they make very average local guides and they know next to nothing about your best visitors. Even when trained to write in your voice, the bot typically spits out something generic that needs lots of tweaking. And that’s when you already have a clear idea of what you want it to write about!

Our templates – written by a ridgy-didge human copywriter – not only help you skip all of that unnecessary work, but they help you serve up a mixed platter of relevant topics that your visitors will love.

These templates are created with two outcomes in mind – to make it super easy for you to stay top-of-mind with and nurture your target market, and encourage more frequent bookings.

Not everyone is ready to “book now”. But, by positioning your business as a go-to destination or attraction and staying top-of-mind with your best visitors, you have a significantly higher chance at getting their booking when they do make travel plans.

These templates have been designed for Australian tourism businesses. Specifically, accommodation providers, tour operators, and those with experience and attraction-based businesses. That said, the templates can also be used by other businesses serving the tourism industry, such as distilleries, farm-to-table experiences, and more. They are not as useful for physical product sellers or shops.

Once you create your subscriber login, you’ll have immediate access to our Content Hub. This is where you’ll find fresh new emails and blog post ideas delivered every week on a Monday, plus all other resources.

If you sign up for an Annual Pro plan, you’ll have unrestricted access to newly released content and our ever-increasing back catalogue of content, plus a blog writing framework for crafting engaging blog posts.

If you choose a Monthly Starter plan, each new email template and blog outline will expire 4 weeks after it’s published, meaning you’ll be able to access the most recent 4 weeks worth of content at any given time.

Both plans give you unlimited access to our extensive Q+A library and the 3-part email welcome sequence templates to help you make the most of your email marketing strategy.

Once you’re signed up and logged in, you’ll be granted immediate access to our Content Hub. Here you’ll find the latest content release, each new email template and blog prompt (delivered on Mondays), and all other resources available with your chosen plan.

You get dedicated email support for any questions or issues related to getting the most from your subscription. This includes queries about email marketing, blog and content strategy, and everything in between.

Every new relevant question gets added to the Q+A library. Since it’s likely someone has already asked your same question, please check out the Q+A library first, before emailing for support. That way you’re not having to wait around for an answer that’s probably already there!

Absolutely! We understand how important cash flow is to a business, so you can upgrade or downgrade if your needs change.

Upgrading to Annual Pro will give you immediate access to all past templates and resources, as well as the bonus blog writing framework.

Please be aware that downgrading to Monthly Starter will revoke your access to these premium options, but you’ll still enjoy ongoing access to the latest 4 weeks of email templates and blog prompts at any given time.

As a Write The Island subscriber, you receive a non-exclusive licence to use and customise our content templates for your business marketing. You can edit and adapt these resources for your needs, but sharing, reselling, or redistributing them is strictly prohibited. The templates, prompts, and resources are our intellectual property and intended for your use only while you maintain an active subscription. By using our content and resources, you agree to these terms.

Because you get immediate access to the digital products when you join, we do not issue refunds. The best way to see if a membership is right for you, download and try out the sample templates first. And if you have any questions before joining, please reach out to us at hello@writetheisland.com.au so you have all the information you need.