Sample Central
You’re free to customise these email templates and send them to your subscribers. Ditto the blog prompts for your blog writing. Just don’t switch them around – the email templates make woeful blog posts, and vice versa!
Know someone in the tourism industry who’d be keen to try these samples too? Please direct them to our FREE SAMPLES page.
Email #1
Travel tips for your region during the off season
Email #2
Local transport options for travellers
Blog #1
Travel tips for your region during the off season
Blog #2
Local transport options for travellers
How to make the most of your templates
We know you’re here because you want marketing speed and ease. So, we know you’ll only love these templates as much as your favourite playlist if they’re easy to personalise and quick to complete, right?
Here’s what you need to know:
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1. Create a copy
Copy and paste the template content into your preferred word processing software, such as Word, Google Docs, or Pages. In almost all cases, the highlights will carry over, ready for you to personalise. Though, sometimes Word doesn’t want to play along with this!
2. Replace all placeholders
Carefully replace all placeholders (e.g. [First Name] or [your region]) with your email software’s personalisation codes and the details relevant to your business and location.
3. Add local insights
Where prompted, include your unique insights and knowledge about your local area to make the content more authentic and valuable.
4. Use your tone
Adjust the tone and style to match your business’s brand voice. No matter if it’s friendly, professional, or casual, consistency is key with any marketing.
5. Include your experiences
Share personal anecdotes or stories that reflect your own experiences to make the content more engaging and interesting to read.
6. Add images, videos, and links
High-quality images relevant to the topic will really enhance your content, especially blog posts. And if applicable, embed videos or include links to virtual tours or related resources.
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7. Make it easy to read
Use simple, clear language to get your message across without waffling. Avoid complex sentences and jargon. Hemingway Editor is a great free tool to help with this.
8. Use subheadings and lists
Break down your content into short paragraphs with subheadings for each key point. Or use bullet points or numbered lists to make the content easy to scan and read.
9. Give clear instructions
Make sure your call to action is obvious and actionable, such as: “Start planning your trip today” or “Reach out for personalised recommendations”
10. Plan and schedule content
Maintain a steady flow by using a content calendar to plan when to send out emails and publish blog posts. And save time by batch writing multiple emails and blogs in one sitting.
11. Track metrics and optimise
Use analytics tools to track the performance of your content and make tweaks based on what works. Look at open rates, click-through rates, and engagement metrics.
12. Stay engaged
Encourage replies to your emails and respond promptly to engage with your audience. Keep your content updated to reflect any changes in your offerings or local area.
Keen for more templates?
If you like what you see with our content samples, then you’ll love what our subscription offers. Any questions? Reach out today and we’ll be back in touch asap.